Well, here I am—someone who started as a copywriter and stuck around for the rest of it. Along the way, I discovered that what I love most isn’t just the words, but everything swirling around them: the people, the process, the planning, the pulse of a brand talking to its audience in real time.
I’ve helped launch social channels from scratch, built brand voices people actually wanted to hear from, and collaborated with creators, strategists, and producers to bring big, messy ideas to life. Lately, I’ve been leaning into roles that sit at the intersection of creativity and coordination: community management, creative resource wrangling, content strategy. Basically, if it involves thinking fast, adapting on the fly, and building bridges between good ideas and great execution, I’m interested.
Also, I take deadlines seriously. But myself? Not so much.
I’ve been lucky to work with brands like: American Express, Aperol, Build-A-Bear USA, C&A Probiotics, Chrysler, Cottonelle, DeWalt, Dodge, Evolution Fresh, Frangelico, GE Digital Grid, Google, Goodnites, Grand Marnier, JEEP, Kozy Shack Pudding, Olipop, Prophecy Wines, RAM, Rockefeller Center, Stanley Tools, The Macallan, Tullamore D.E.W., Zapp's Potato Chips, and Zyris.
Love,
Rob
P.S. robconnollywrites@gmail.com | 917-601-5259